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James Eldridge Photography

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    • Christina & Andreas - Switzerland
    • Emma & Clive - Casa Bruciata
    • Vicki & Neil - Rye Town Hall
    • Jade & Sam Hall - St Leonards Church
    • Sara & Joel - Chelsea Old Town Hall
    • Sarah & Reece Drage - Ratsbury Barn
    • Nick & Chelsea Forbes - All souls church
    • James & Amy - Preston Court
    • Mark & Sarah Jane - Hayne House
    • Chris & Corina - Canterbury Cricket Ground
    • Tom & Vicky - The Old Kent Barn
    • Glenn & Charlotte - Lost Village of Dode
    • James & Danielle Goble - The Secret Garden - Ashford
    • Sam & Natasha Hoffman - All Saints Church, Lydd
    • Molly & Steven Law - The Old Kent Barn
    • Chris & Sam Dibb-Fuller - Aberdeen House, Ramsgate
    • Alison & Gareth Johnson - Winters Barn
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Look up!

James Eldridge May 5, 2014

Whats up everybody? I hope you are all well and the bank holiday has been kind to you. 

I wanted to share a quick tip with you all. A lot of people these days have their heads buried in their iPhones and other such devices and forget that there is a world around them that they are just letting pass them by. I make a point that when I go out walking that I leave my phone in my pocket and I pay attention to the world around me. 

I have lived in my town for 13 years and it was only recently that I noticed things in and around it that I had never seen before, just like this great sign. It resides on top of a building along a pretty busy road through the heart of folkestone. I only noticed it whilst I was out looking at some local architecture for a recent project. I just happened to look up and noticed some strange scaffolding sticking out over the rooftops. So I walked down the road and saw this. It made me laugh and also made me think. I was curious as to how long it had been there! Why was it there? What did it mean? Was someone trying to convey a message of some sort? I had been down this road a 100 times before and never seen it. Probably because I was too engrossed with my phone or something similar! But for whatever reason it was there, I enjoyed it and thought I needed to photograph it. 

Now I want to encourage everyone else to pay attention, look up from the mobile technology and see the things you might be missing out on. 

In Tutorial Tags tips, sign, street photography, street art
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